Lazy Banana is Angry Monkey's internal innovation space.
It's where we test creative ideas, explore identity systems, prototype new concepts,
and refine the tools that power our entire ecosystem.
More than just a demo brand, we're a masterclass in how fictional brands can feel more authentic and memorable than many real companies.
Lazy Banana is where Angry Monkey plays with brand identities. We test logo systems, visual directions, and early brand mockups in a safe R&D space built for trial, error, and smart improvement.
Inside Lazy Banana, we explore color palettes, mood variations, and typography behaviors. Every experiment helps us understand how a brand should look, feel, and move before it goes out into the real world.
Here, we craft and refine creative tone of voice. By testing messages, headlines, and copy in context, Lazy Banana lets us validate which ideas feel true, memorable, and ready for real brands.
Lazy Banana is where Angry Monkey experiments, learns, and improves. It’s our R&D environment for exploring logo systems, visual directions, color moods, typography behaviors, brand application mockups, and creative tone of voice. By testing and refining concepts inside Lazy Banana first, we make sure the ideas that reach real brands are sharp, consistent, and ready to perform.
Our brand identity is flexible and adaptable across all mediums while maintaining consistency and recognition.
A bold symbol that represents the brand instantly. Works well in digital and small-size applications.
A clean typographic logo of the brand name. Ensures clear recognition across all media.
A simple mark using the brand’s initials. Great for small spaces and minimal layouts.
A unified badge with text and graphics. Ideal for packaging, stamps, and formal uses.
Our brand system is built on clarity, consistency, and visual harmony. Every element is carefully crafted to communicate our values and vision.
Hero backgrounds, accent elements, brand energy
Supporting accents, UI highlights, and balanced contrast elements
Bold typography, navigation, contrast sections
Breathing room, text backgrounds, minimalist spacing
Subtle highlights, soft backgrounds, gentle accents
Lazy Banana lets us test creative decisions in a real environment.
We test ideas to improve how brands are built and expressed.
We refine components, rules, and structures that guide consistent design.
We optimize the steps, methods, and processes behind our creative work.
We experiment with internal tools to make them smoother, smarter, and more effective.
Lazy Banana's brand assets including fonts, colors, icons, logos, and usage rules are all organized and stored using Melon Cut, Angry Monkey's brand asset management platform. Lazy Banana serves as an internal example of how Melon Cut is used to keep brand files structured, store guidelines in one centralized place, and maintain consistency across teams.
Explore Melon CutThe Lazy Banana experience is crafted using Coconut Sharp, Angry Monkey's modern website builder, and serves as a live example of Coconut Sharp's capabilities, including modular design components, a fast and clean UI, smooth animations, a flexible structure, and easy updates as the brand evolves.
Discover Coconut SharpLazy Banana is used as a reference brand for training and internal documentation within Angry Monkey Express, our outsourcing and remote-talent division. It helps Express team members understand branding structure, asset usage, style consistency, and visual communication standards, serving as the "practice brand" that ensures our team delivers real projects with accuracy.
Meet Angry Monkey ExpressLazy Banana also helps us test and refine the tools provided inside Angry Monkey Cloud, our collection of modern utilities for developers. Through this R&D brand, we test cloud components, developer workflows, internal micro-tools, and integrations built for future client use, making Lazy Banana the environment where new developer tools are trialed before being released.
Explore Angry Monkey CloudLazy Banana represents our creative thinking, but Angry Monkey Agency is where these ideas become real brands. We build identities, design digital experiences, and create visual systems that help businesses stand out. Lazy Banana reflects our process, our standards, and our approach to brand innovation.
Explore Angry Monkey Agency